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NimbleCommerce Expands European Team

September 17, 2012

NimbleCommerce, the global market leader in e-commerce for big brands, has made two appointments as it moves to bolster its presence across Europe.

Peter Casey has been promoted to the role of Managing Director, Europe, and Paul Shaw joins the team as Partnerships Manager for Europe.

Southampton-based Peter heads up NimbleCommerce's European operation, drawing on over 25 years' experience across both IT and sales management. Peter joined the company in 2010 as UK Sales Director and has been instrumental in building the NimbleCommerce brand outside of the USA.

Before joining NimbleCommerce Peter served as a Global Project Manager in the City of London financial markets. As EMEA Managing Director at Personic HR, he established the company as the biggest player in the recruitment software market in Europe.

New Partnerships Manager Paul Shaw will report to Peter and will be responsible for finding new partners to feed deals into the platforms of NimbleCommerce's largest clients across the UK and Europe.

Paul has over 20 years' experience in the leisure industry, specialising in digital strategy, e-commerce, ticketing and group buying. He spent nearly ten years at and was previously E-commerce Director at Time Out.

"I'm delighted to announce Peter's promotion to European Managing Director, and to welcome Paul to the team. These two appointments are a significant step in our plans for European expansion, and their combined knowledge and expertise will no doubt help drive our development in this key market," says Prashant Nedungadi, Founder and CEO of NimbleCommerce.

NimbleCommerce was founded by industry expert Prashant Nedungadi in California's Silicon Valley just three years ago, and has grown to become the white label e-commerce platform of choice for some of the largest brands operating in the discount economy.

In the UK NimbleCommerce currently supports platforms for Trinity Mirror (, Thomson Local, Johnston Press ( and Global Radio ( amongst others.