NimbleCommerce Announces Over 25 Leading Newspapers and Local Media Companies Using Its Local Commerce Platform
November 19, 2010
November 19, 2010 - NimbleCommerce, an enterprise local commerce & group-buying platform, announced today that it has come out of stealth mode and has officially launched to the public. The company also announced more than 25 large newspapers; business directories and local media companies in the US, Canada and UK use its platform to power their Group Buying/Local Commerce services.
"Every major newspaper and its online division is looking at the group-buying industry and trying to figure out who has the most scalable and effective solution that fits the needs of its advertiser base," said Jeff Douglass of Philly.com. "NimbleCommerce has proven to be best-of-breed in this market and we're excited to use their platform to reinvent the way our advertisers and consumers interact with each other."
Reinvigorating Local Brands
In recent years, the shift of local ad dollars into digital media has been very costly to newspapers and local media sites. With the rise of Groupon and other deal-of-the-day sites, this shift has accelerated. NimbleCommerce enables traditional media companies to compete with deal-of-the-day sites and get back to their roots - connecting local advertisers with local buyers.
Local Advertising Evolves From Impressions to Purchases
According to local advertising analyst Greg Sterling, 43% of SMBs are spending less on other forms of advertising after running a daily deal. NimbleCommerce believes this trend is the first act in the burgeoning local commerce revival.
"With increasing competition for local ad dollars, the newspaper industry and local content players like Yellow Pages Group are re-inventing their relationship with local advertisers by providing more ROI for their promotional and marketing dollar," said Prashant Nedungadi, founder and CEO of NimbleCommerce. "Group buying and other innovations in local commerce will play a significant role in the future of the newspaper and local media space"
To learn more about the NimbleCommerce platform please visit http://www.nimblecommerce.com
NimbleCommerce is the largest white-label local commerce platform which enable publishers and local media companies to offer their own branded local commerce/group buying service. Its services include secure e-commerce platform with group buying dynamics, powerful coupon redemption system for merchants, merchandising and promotion system, syndication platform, mobile support, email campaign management, and robust analytics and reporting. To learn more, visit http://www.nimblecommere.com.