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NimbleCommerce Announces Ground-Breaking Entry to UK Market; Platform Chosen by More Than a Dozen Leading Publishers

October 20, 2011

SANTA CLARA, CA--(Marketwire -10/20/11)- NimbleCommerce, an enterprise local commerce and group-buying platform, today announced that it has signed new deals that establish its leadership in the UK signing more than a dozen preeminent UK media properties which will be rolling out sites driven by NimbleCommerce's local commerce and daily deals platform. The company powers local commerce for a number of leading US media sites including Dow Jones Local Media Group and AOL's In Canada, the NimbleCommerce powers the daily deal platform for Canada's Yellow Pages Group along with a number of other major publishers. Overall, the new wins and ongoing business are driving significant month over month growth for the company.

The Best Solution for Global Publishers
NimbleCommerce is the only local commerce platform that has the most robust set of features and capabilities demanded by enterprise-level publishers. Additionally, the platform supports any language and currency and can be completely localized to fit the needs of global publishers. To support the new UK clients, the company has opened up an office in London and plans to rapidly expand into Europe.

"At Johnston Press, we recognize the need to offer value to our readers. We added vouchers as an element of our marketing mix that leverages our strong brands in the UK and follows a model that is gaining substantial ground among US publishers," said Jason Rewse-Davies, managing director, DealMonster, Johnston Press PLC, one of the largest newspaper groups in the UK. "We are building a model that delivers great value to our readers and supports local merchants as well. NimbleCommerce provided the best solution for us to enter the daily deals market and build our own branded e-commerce voucher solution."

Delivering Content and Sustainable Commerce
The new customer wins and thriving deployments continue NimbleCommerce's momentum in enabling media companies to combine content and commerce to connect local merchants with local buyers -- all in a sustainable, profitable way. NimbleCommerce research shows that the approach of empowering local publishers is effective -- NimbleCommerce vouchers, while discounts may be less steep, are redeemed at a 30% higher rate than those presented by Groupon, based on local audience preferences.

"European media giants now realize the need to expand their revenue footprint through deals and local commerce. With extensive international support within our platform, operations infrastructure and account management teams, NimbleCommerce is the only viable choice for European publishers," said Prashant Nedungadi, founder and CEO of NimbleCommerce. "Our recent wins with some of the largest publishers in Europe are proving that out."

About NimbleCommerce
NimbleCommerce is the largest enterprise local commerce and marketing platform that connects media companies to local merchants and buyers. The platform enables audience owners and large publishers to create new revenue streams through daily deals, vouchers and other transactional coupons. Its services include a secure e-commerce platform with group buying dynamics, powerful coupon redemption system for merchants, merchandising and promotion system, syndication platform, mobile support, email campaign management and robust analytics and reporting. To learn more, visit