Digital First Media Selects NimbleCommerce to Power Daily Deals Across 18 States Reaching 57 Million Americans
February 29, 2012
Major US Deal Builds on NimbleCommerce Success in the UK, Canada, and Europe
SANTA CLARA, CA--(Marketwire - Feb 29, 2012) - NimbleCommerce, an enterprise local marketing and e-commerce platform, today announced that it has signed a deal with Digital First Media to power daily deals services for MediaNews Group and Journal Register Company to reach 57 million Americans in 18 states with respected local brands including The Denver Post , Salt Lake Tribune , San Jose Mercury News , St. Paul Pioneer Press and the New Haven Register .
The initiative capitalizes on newspaper publishers' relationships with local consumers and advertisers, as well as consumers' reliance on newspapers to deliver the day's local, national, and international news. With this platform, Digital First Media newspapers expand their relationships with local retailers into new revenue streams for both the advertiser and the newspaper.
"Rather than focusing on new customer acquisition and flash sales, as many daily deal sites have, Digital First Media seeks to build a sustainable model that focuses on long-term benefits for all -- newspapers, local merchants, and consumers," said Arturo Duran, Chief Digital Officer for Digital First Media. "NimbleCommerce provides all the underpinnings and intelligence to help our newspaper properties derive long-term income from a model that incorporates deals as a major part of the mix yet takes into account customer-relationship management on a large scale."
NimbleCommerce goes beyond standalone daily deals to include services such as a secure e-commerce platform with group buying dynamics, powerful coupon redemption system for merchants, a merchandising and promotion system, syndication platform, mobile support, email campaign management, and robust analytics and reporting.
"Our philosophy is to tie local community, consumers, advertisers, merchants, and media publishers together so that everyone benefits over the long term," says Prashant Nedungadi, founder and CEO of NimbleCommerce. "The deal with MediaNews Group builds on the significant momentum that we've seen in Europe, Canada, and the UK, and underscores the attractiveness of our unique, sustainable philosophy for daily deals."
NimbleCommerce is the largest enterprise local commerce and marketing platform that connects media companies to local merchants and buyers. The company enables audience owners and large publishers to create new revenue streams through daily deals, vouchers and other transactional coupons. Its services include secure e-commerce platform with group buying dynamics, powerful coupon redemption system for merchants, merchandising and promotion system, syndication platform, mobile support, email campaign management, and robust analytics and reporting. NimbleCommerce is based in Santa Clara, CA, with offices in the UK, Belgium and Ukraine.
About Digital First Media
Digital First Media, ( www.digitalfirstmedia.com ) is headquartered in New York City, and jointly manages MediaNews Group and Journal Register Company. Digital First Media reaches 57 million Americans each month through more than 800 multi-platform products across 18 states.
About MediaNews Group, Inc.
MediaNews Group, Inc. ( www.medianewsgroup.com ) is the nation's second largest newspaper company as measured by circulation, with headquarters in Denver, CO. MediaNews Group and its affiliated companies publish 57 daily newspapers and more than 100 non-daily publications in 11 states.
About Journal Register Company:
Journal Register Company ( www.journalregister.com ) is a leader in local news and information in 10 states. The Company's more than 350 multi-platform products reach an audience of 21 million people each month.