Cumulus Media's SweetJack Selects NimbleCommerce to Power Daily Deals Across 1,400 Cumulus and Clear Channel Radio Stations
March 29, 2012
NimbleCommerce Delivers Scalable Platform for Nationwide Broadcast Initiative
SANTA CLARA, CA--(Marketwire - Mar 29, 2012) - NimbleCommerce, an enterprise local marketing and e-commerce platform, today announced that it has signed a deal with Cumulus Media, Inc., to power the new SweetJack national daily deals program.
As the largest pure-play radio broadcaster in the United States with 570 stations in 120 markets and a fully distributed network serving over 4,500 affiliates nationwide, Cumulus is pioneering a new approach to daily deals nationwide by linking them directly to promotion on radio stations through advertisements and DJ endorsements. Additionally, Cumulus has partnered with Clear Channel Communications to reach more than 90% of the U.S. population on more than 1,400 radio stations.
The rapidly growing SweetJack initiative seeks to capitalize on the wide reach of the radio station footprint and on radio's close-knit ties between listeners and local merchants.
"Radio is an ideal medium to connect local merchants with customers through the power of local broadcasting," said Prashant Nedungadi, founder and CEO of NimbleCommerce. "We are pleased to fuel Cumulus Media's efforts to make it easier for merchants to reach local communities and to open new advertising revenue streams for radio stations across the U.S."
About NimbleCommerce
NimbleCommerce is the largest enterprise local commerce and marketing platform that connects media companies to local merchants and buyers. The company enables audience owners and large publishers to create new revenue streams through daily deals, vouchers and other transactional coupons. Its services include secure e-commerce platform with group buying dynamics, powerful coupon redemption system for merchants, merchandising and promotion system, syndication platform, mobile support, email campaign management, and robust analytics and reporting.