When done right, ecommerce is one of the most lucrative options for publishers challenged not just with creating compelling content, but also with generating revenue through content-based display advertising. The publishers who adapt to the trends of ecommerce will thrive and become leaders in the new economy. Those who don't will become unsustainable and disappear.
Group Commerce and Nimble Commerce are going to join forces. The new company will stick with the NimbleCommerce name, and NimbleCommerce CEO Prashant Nedungadi will run the new company.
Consolidation: it's what's happening. This morning Nimble Commerce and Group Commerce announced a merger that will create an international commerce and promotions network. Deal terms weren't disclosed.
Group Commerce and Nimble Commerce are going to join forces. The new company will stick with the NimbleCommerce name, and NimbleCommerce CEO Prashant Nedungadi will run the new company.
In 2013, we'll see offer platforms transform into offer networks and work more like digital ad networks, says Prashant Nedungadi, CEO of NimbleCommerce. He says running a business like Groupon requires sales teams and paying to distribute deals to customers - it's expensive...
E-commerce has fundamentally changed the environment in which we do business. Digital channels have opened up new opportunities and any brand with an engaged audience needs to be taking advantage of them. A carefully considered e-commerce strategy is absolutely central to success in a world where the distinctions between offline and online have blurred...
The NimbleNetwork is the first facilitator of deal-sharing relationships. Any company that offers transactional deals can use the network; it allows deal platforms to work together and could rival the established affiliate button as businesses look for alternative approaches to raising revenue...
Wanderful Media and NimbleCommerce Inc. both focus on bringing media companies together to use their collective strength. Wanderful, which launched out of stealth on Sept. 25 and is funded by major media companies, provides a way for newspapers and advertisers to make digital versions of their Sunday circular ads..
NimbleCommerce announced this week that it has launched a new deal-sharing network, one of the industry's first. "Because it's so hard to source deals, pay for salespeople and distribute deals, we've facilitated our customers starting to work together," said Kevin Wray, svp of global sales and business development at NimbleCommerce...
The NimbleNetwork is a premium transactional offers network which connects local and national advertisers to consumers through a network of publishers...
Nimble Network, the product takes its cues from the ad exchanges that have come to dominate the online advertising world, and applies this thinking to the deals space, creating an efficient and automated marketplace for excess inventory...
On Tuesday, the company launched a major new product, the NimbleNetwork. It creates a marketplace for media companies to share their daily deal ads with other media, and make some extra money in the process...
There are several Daily Deal commerce platforms on the market. Nimble commerce is one of the leading ones. In Canada, they operate the platforms for Tuango and Transcontinental Media among others. In the US, they also operate a large amount of publishers...
Partners and participating companies in the NimbleNetwork include: Hearst, Cumulus Media and Johnston Press and Trinity Mirror in the UK. Overall NimbleCommerce has a partner network of more than 100 publishers and 500 online media properties in North America and the EMEA region. Wray expects that most if not all of these will become part of the NimbleNetwork...
NimbleCommerce, a white-label deals and offers platform that connects media companies to merchants and buyers, has announced NimbleNetwork, which it describes as a "breakthrough new model for the daily offers and discount vouchers space...
Everyone is wondering about the next evolution of daily deals, and how the industry will take shape. The landscape has become increasingly crowded as hundreds of startups, media companies and Groupon clones rushed into the deal space. Many have become roadkill, but...
NimbleCommerce, a leading enterprise local marketing and e-commerce platform, announced significant expansion across Europe and the Middle East, supported by two new hires and recently expanded offices in the U.K. and new offices in Lille, France. The company also signed on to power deals for Picarisimo in Spain and YallaBanana.com in Dubai, United Arab Emirates.
In part one of a two-part special report on the deals industry, NetNewsCheck examines how media companies are taking less than 10% of the deals market but are well positioned to be pulling in much more and take on Groupon and Living Social, the big pureplays currently dominating the deals arena.
Almost since their inception, newspapers have had a pivotal role in supporting local consumers and advertisers...
NimbleCommerce, an enterprise local marketing and e-commerce platform, has announced that it now provides Montreal-based ViralNinjas'...
NimbleCommerce, a local marketing and e-commerce platform, announced today that it will now provide ViralNinjas' viral campaign service...
Nimble Commerce CEO Prashant Nedungadi weighs in on Facebook Offerr...
Digital media marketing is undergoing a dramatic change. Traditional digital marketing - display ads and banner ads on specific websites - is not enough...
Daily deals are headed to 1,400 radio stations across the country via a deal between NimbleCommerce and Cumulus Media's SweetJack...
SweetJack, the daily deal service launched by Cumulus Media, the nation's second largest broadcast radio group, has selected NimbleCommerce to power daily deals across all its station Web sites, as well as the radio station Web sites of Cumulus' strategic partner, Clear Channel Entertainment and Media...
Cumulus Media and NimbleCommerce had officially reached an agreement that the white label service provider will power the deal site SweetJack, which will feature national deals for over 1,400 Clear Channel and Cumulus radio stations nationwide...
Cumulus Media has tapped local marketing and ecommerce platform NimbleCommerce to power the radio company's SweetJack daily deals program...
Some low-hanging fruit in newspapers' shrivelling orchard - Trinity Mirror (LSE: TNI) says it is investing in a Groupon (NSDQ: GRPN) copycat and is repeating its earlier-stated intention to launch paid tablet editions, as it seeks to turn around shrinking profit...
Digital First Media said it would roll out deals and customer relationship management software from NimbleCommerce across both its stable of MediaNews Group and Journal Register Co. newspapers...
Signpost, a startup that specializes in local marketing by connecting customers with discount deals from local merchants, has made a deal of its own: an agreement with NimbleCommerce that will put its hyper-local offers before local and national online publishers. The key: no emails required...
Digital First Media, which manages Denver-based MediaNews Group Inc. and the Journal Register Co., has signed NimbleCommerce to power the "daily deals" digital coupon program at The Denver Post and its other newspaper websites nationwide, NimbleCommerce announced Wednesday...
Digital First Media, which oversees the Denver-based MediaNews as well as the New York-based Journal Register Company, has inked a deal with Nimble Commerce to power an ecommerce initiative across the company's 150 plus local sites. The deal will replace the media group's largely fragmented ecommerce efforts - many of which pre-date the creation of DFM in October - with a single platform capable of launching daily deal and flash sales campaigns seamlessly across its media properties...
Until recently, the European deal market was basically a year behind the U.S. But NimbleCommerce CEO Prashant Nedungadi argues that "they are beginning to catch up." Nedungadi says they've graduated to more advanced platforms, and are more committed to driving revenue...
Startup NimbleCommerce wants to become the daily deal platform for media companies (often, but not always, the traditional ones that are struggling to make money online), and today it's announcing a big customer â Digital First Media, which manages the MediaNews Group (the second largest newspaper chain in the United States) and the Journal Register Company...
Who says Groupon and LivingSocial get to have all the fun? An increasing number of local publishers have begun using white-label platforms to create deal offerings of their own.
Agreement Expands NimbleCommerce's European Footprint to Include Netherlands, Denmark, and Norway Marketwire...
Local marketer NimbleCommerce has just announced a partnership with Mecom, a leader in the European news and information publishing business. Mecom will be employing Nimble's ecommerce platform to power its Sweetdeal site. Sweetdeal is currently the number one daily deal site in Denmark and the number two daily deal provider of branded daily deals in the Netherlands...
The online business of serving up daily deals has attracted millions of dollars in venture capital and seen the rise of leaders Groupon and LivingSocial, as well as countless clones. Now the industry is starting to shake out - and it can't happen soon enough for local merchants...
NimbleCommerce is an enterprise local commerce and group buying platform, which announced today a significant gain in providing its "white label" e-commerce platform to a continuous stream of category-specific publishers...
The "daily deals" concept as pioneered by Groupon and LivingSocial (and countless clones) has certainly seen a dramatic trajectory in the past couple of years, culminating with Groupon's recent IPO. "Horizontal" deals companies have built up huge email lists and a handful have built businesses worth billions in a very short amount of time...
Money-saving website DiscountVouchers.co.uk is moving into the daily deals market with a promise to guarantee the retailers it works with payment even if a customer does not appear to claim their daily deal...
NimbleCommerce, an enterprise local commerce and group-buying platform, today announced that it has signed new deals that establish its leadership in the UK signing more than a dozen preeminent UK media properties which will be rolling out sites driven by NimbleCommerce's local commerce and daily deals platform...
The hyper-discounts of online coupon dealers like LivingSocial have not created loyal customers. Some businesses are finding that smaller numbers of coupons - and smaller discounts - might be more sustainable in the long run...
The newspaper group's move into the growing discount vouchers market will be possible thanks to a recently announced digital partnership with Nimble Commerce. Money-off vouchers, special deals and freebies have become popular among Britons as they are faced with rising living cost, a survey by Halifax Home Insurance revealed earlier this month...
Local broadcasters, newspapers and others are among a rapidly growing number of Groupon imitators battling for a piece of the multibillion dollar daily deal market. For the most part, the local media companies are turning to white-label platform providers so that they can build their own brand in the marketplace and potentially make more money. In Part II of this special report tomorrow, NetNewsCheck will provide a listing of the leading white-label platforms now working with local media companies...
In the context of Google's reported $6 billion acquisition offer to Groupon, questions were raised at ILM:10 about the true potential of Deal a Day beyond its current two or three daily deals and banner ad emails. For Nimble Commerce CEO Prashant Nedungadi...
Today NimbleCommerce, the leading white-label group-buying platform, and Adility, the developer of a new location-based advertising platform for retail merchants, announced a partnership where NimbleCommerce will...
A new company wants to bring online group-buying deals to newspapers and service directories, claiming it's a win-win for struggling media companies. How can publicizing deals online help save media outlets? NimbleCommerce says...
Local publishers have begun entering the Daily Deal space, and for good reason. Many are helped by group buying solutions, to which publishers outsource some combination of sales, deal production, and technology. These white-label platforms enable local publishers...
Startup NimbleCommerce is officially launching today, but founder and chief executive Prashant Nedungadi said the company, which has been working in stealth mode for the past year and half, has already signed up more than 25 large newspapers and business directories for its...
Local publishers have begun entering the Daily Deal space, and for good reason. Many are helped by group buying solutions, to which publishers outsource some combination of sales, deal production, and technology. These white-label platforms enable local publishers...
Restaurants are among the top categories for group buying deals. Now OpenTable, the restaurant reservations service, is getting in on the game. On its blog today, OpenTable announced that it is launching a weekly "Spotlight" offer that provides diners with $50.00 of dining for $25...
Some small businesses are experimenting with new Web-marketing services that integrate social media. While entrepreneurs say they've seen some positive results, some of the services carry hefty fees and their long-term value remains unclear.